Depop is not the only online marketplace around, but it is becoming the most popular amongst teenagers and young adults who are trying to make a bit of extra cash. The app is essentially a smaller and friendlier eBay where selling and buying is made as quick and simple as can be.
I have been on Depop for about 3 months now and my god have I spent a lot! However, I have also sold a lot! Meaning my guilt from this online haven is diminished. I downloaded the Depop app when a friend showed it to me, and for the first few weeks I spent hours coasting through the millions of posts, seeing what else could be added to my wardrobe. I soon discovered how easy it was to buy, and sell. Within the last three months I have bought 22 things...BUT I've also posted 60 of my own items, meaning I've broken even and turned a profit. The pricing itself is much lower than Asos Marketplace or Etsy. Out of all those 22 items I've bought, the most expensive was £25 and the cheapest £2.
You can buy and sell basically anything, from used hair extensions to a brand new Ikea desk. The downfall of Depop is the copious amount of 15 year old girls who are attempting to sell their hundreds of New Look vest tops and Dorothy Perkins bags. Their dimly lit blurry images of a £10 crushed top (that was originally £12 to buy) engulf everything in their path. You have to scroll and scroll for hours before finding anything decent! But then...in the midst of all the rubbish you strike gold!
Depop has two types of people...the car-boot sale junk sellers, whose collective total is worth the same as a Big Mac, and the vintage entrepreneurs who are making a killing on gems they've found in Cancer Research, Oxfam or their Mums cupboards. I am an aspiring vintage seller who is currently grafting away at my followers to try and build some sort of market. The best way to sell on Depop is follow! Follow, follow, follow. I am now following 7000 sellers, and in return have gained 3000 buyers.
Depop has been appreciated by magazines like Nylon, Vice and Asos. It's potential is being recognised and in return, online shops like Motel are posting cheaper versions of their online products. I'm talking £40 down to £15!
The reason Depop is so successful is purely down to its simple usage and its clever branding. Unlike Asos Marketplace, Depop is not attached to a large international fashion company whose name automatically lifts the prices of its products. Instead, the independent sellers on Depop provide honest pricing that is slowly beginning to win the hearts and purses of our youth.
My personal favourite sellers are: @kristinaapearl @aajr @greysquirreldesign @vuich @sterlingstuff and @neverfullydressed
and here are some recommended by Asos:
http://www.asos.com/women/fashion-news/2014_08_6-wed/how-to-use-depop/
My Depop is: @amygrover
Come and have a look!
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