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Monday, 27 July 2015

Kickers Revival

The youth brand Kickers was first created in 1970 in France, and focused mainly on wearable shoes as well as some basic fashion here and there. Kickers were created to go hand in hand with the denim jean revolution that was happening at the time, and they were initially known as the 'jean boot'. In the 1980s this trend spread to Britain, especially amongst school children and young adults everywhere. The classic model 'Kick Hi' became associated with the rave scene, particularly acid house and trance. 

Today Kickers takes a similar role in the fashion world to that of Dr Marten. Both are often seen on musicians, artists, creatives and fashion forward youngsters. Some of which include: Alexa Chung, Agyness Deyn, Alex Turner, and even Rod Stewart back in the day (wayyyyy back).

Having already established a name for themselves as a brand of the British youth, it wasn't too hard to launch their new range, known as the 'Retro Revival'. The current 80s/90s trend that is encompassing the youth of 2015 has made it easy for the brand to edge its way back into our high street shops, some of which include Topshop, Office and Schuh. Kickers have even done a recent collaboration with Lazy Oafs (pictured), which gave the brand a modern and glittery revamp.



Pictures shot by Elliot Jones, Boxfresh, for the new Kickers range. Check out his website ---> http://www.photojones.co.uk/main-site/people 









2 comments:

  1. The post is really interesting! I love your blog:)

    www.bloglovin.com/blogs/printed-sea-3880191

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    1. Thank you so much! Always nice to get feedback 😊

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