90s Nostalgia

The most prominent youth trend of the last year has most certainly been that of the 90s! From butterfly hair clips to bucket hats, the trend has completely engulfed the adolescence of today, leaving nothing but glitter and Nike sweatshirts in its wake. But why?

The majority of us embracing this trend were in fact around in the 90s. However, not as the acid house enthused puma wearing partygoers we look back on today. Instead, we were just tiny boring babies. While the real 90s kids were revolutionising youth culture across the globe, we were chewing the heads off our Troll Dolls and pushing our rainbow slinkies down the stairs.

So why are we trying to relive a decade that we so very clearly missed?

The 90s created a revolution for its youth culture, which encompassed all areas of life including art, music, and fashion. The rise of skate culture and even the lazy appearance of the teen stoner created a craze for dressing down. The 90s was all about loose fitted sports apparel, modern twists on old classics (like tartan) and the famous denim takeover. The clear lack of discernment and sophistication was exactly the point. Simply throw on a sports branded sweater, a baggy pair of jeans and some scruffy New Balance and boom, you've nailed the look. It's this simplicity that we still love today. 

However, there may be other reasons as to why we are loving the trend. As offensive to some as this may be, I believe that our generation is pretty dire when it comes to originality in fashion. We all know fashion comes round in cycles, but previous generations have managed to make their youth style their own. So what on earth are we doing? Are we too busy saving the world? Are we creatively stunted? Or are we just lazy? The most original trends the youth of today have witnessed is that of 'Normcore', and all that is is an amalgamation of plain sports apparel and simple tailoring. 

Individual style is completely confusing, in order to look different we all look the same and then squirm at the thought of consciously making an effort. However, this is a problem that has faced the worlds teens for decades. The majority of youth style is an act of rebellion to the previous generation (our boring old parents), however, are any of us really sure what we are doing? I will happily vouch for myself and say I have absolutely no idea! 

Regardless of my little rant its plain to see that the accommodating simplicity of 90s fashion will not be fading anytime soon. So throw on that Burberry Harrington and your favourite plastic chocker and lets carry on doing what we seem to do best... and throw it back to the good old days!